Bob Success Story:
How hipages reduced hR admin time by 30%
hipage's Journey
hipages Group is on a mission to make home improvement simple and seamless by connecting Australians with trusted trades.
Following the launch of Tradie Core and the 2021 acquisition of New Zealand platform Builderscrack, the Sydney-based company now operates three brands under its umbrella.
With a strong belief that open communication fuels a thriving workplace, hipages sought an HRIS to boost engagement across locations, foster company-wide collaboration and innovation. In addition to delivering reliable people data for reporting.
They wanted a centralised source of truth that could integrate with tools like Slack, Google Workspace, Confluence, and Greenhouse to streamline workflows and eliminate duplicate data entry.
After evaluating more than 30 HR platforms, Bob proved to be the perfect fit.
Driving Collaboration & Culture Across Borders
Launch
When hipages prepared to roll out Bob, they hosted a company-wide town hall event to build anticipation for the new HRIS.
In the lead-up, a playful guessing game had employees trying to figure out who “Bob” was, complete with the teaser that Bob would make an appearance at the event.
The launch was a hit: within the first hour, 70% of the global workforce had logged in, and by the end of the week, that number had risen to 90%.
Today
Today, Bob serves as hipages’ central hub for employee communication.
The Kudos and Shoutouts tools have been instrumental in helping colleagues share wins, highlight great customer moments, and connect on a personal level.
This focus on recognition has led to 91% of team members reporting in the latest engagement survey that they feel valued and appreciated.
Features like the newsfeed, work anniversary alerts, and public recognition posts have become go-to ways for team members across different locations to celebrate achievements and keep up with company updates.
To add to the fun, hipages created the “Kudos Maximus” award, honouring the team member who receives the most and most meaningful Kudos each month.
With hybrid work becoming the norm post-pandemic, hipages needed an HRIS that could bridge the gap between dispersed teams. Reduced in-office time had made cross-team communication harder, leading to silos.
By using Bob alongside its Slack integration, hipages has strengthened connections across the business, particularly in product and marketing, where peer recognition is now a regular part of team culture.
When people share their stories and successes and shout out to their peers, you feel closer to the team and can see what’s working well.
The newsfeed is a live tap into the pulse of the business, which I absolutely adore.”
Streamlining Processes & Enhancing Employee Experience
hipages needed a robust HR platform to automate manual work, particularly onboarding and executive reporting, without sacrificing quality.
They also wanted a single source of truth, with seamless integration into their core systems to eliminate duplicate data entry.
Onboarding was a top priority, as it shapes a new hire’s first impression of hipages’ culture.
With Bob, many onboarding steps are now automated, ensuring a consistent, detail-rich experience for every newcomer.
The results speak for themselves: 96% of new hires said they felt welcome on day one, crediting the smooth onboarding process.
Automation has also reduced admin time by 30%, freeing the people and culture team to focus on strategic initiatives.
Reporting, once a manual task in Google Sheets, is now instant. Bob generates real-time insights on hiring, attrition, time-to-hire, quality of hire, and diversity for executives and the board.
70%
Logged in within first hour
96%
Of new hires felt welcomed on day one
30%
Decrease in HR admin time
Key Takeaways
- Within an hour of launch, 70% of hipages’ global team had logged on.
- Kudos and Shoutouts features boost recognition and appreciation
- HR automation has reduced admin time by 30%